Over the years there have been so many ways in which communication and marketing has changed. Most of the information getting to consumers happens through two main channels, namely mobile or online. For this reason Skillpod Media has developed both a mobile and online games platform.
The mobile games platform is what brings together a selection of games into a mobi site where visitors can the play. By using the tools on offer in the platform you are able to grow a mobile community of your own. There are so many social elements integrated into it that makes it possible for players to make sure players have a number of ways to interact with each other.
First time visitors to the site can register through the site or they can use their Facebook Connect or OpenID to log in. From there they can then create custom avatars or just get right into playing the games. There are a number of multiplayer games that people in the network can play against one another. What goes nicely with the multiplayer games is the integrated chat which makes it possible for players to chat with their player friends whenever they want to. Players are guided through every step along the way from the creation of their profile pages and avatars through to game guides to help you in getting started when playing a new game.
To feed the competitive spirit of the players there are tournaments that can be set up and high score leader boards to push people to try and get to the top. There are also badges that players can win, which is only possible to get by playing regularly and mastering the different games. Where the big benefits come in for site owners is with the extra income that can be generated through the Micro Payments. The Micro Payments are used to purchase pods, which is the virtual currency used by the mobile games platform. The pods have a couple of uses throughout the platform. Players can use pods firstly to enter tournaments and depending on how good they do, they can win loads of pods and in some cases even trophies.
There are a couple of great ways to improve the way their avatars look; they can purchase a bunch of special items and clothes using their pods. There are also power ups that can be bought in certain games with your pods, which go a long way in helping to get through some problematic stages in games.
When you get to advertising there are interactive post game screens that you would be able to manage using the different management tools available to you with the back office of the platform. The numerous reports help you to track purchasing, fraud, demographic, registrations and host of others.
It is futile to ignore the potential of the mobile market. A whole generation is using it as their primary communication tool and it is often the only way they interact with one another. The mobile games platform has huge potential for any company who is seriously considering getting involved in the mobile market.
